%0 Journal Article %A Peter E. Ezimadu %A Chukwuma R. Nwozo %T Modeling Dynamic Cooperative Advertising in a Decentralized Channel %J Yugoslav journal of operations research %D 2018 %P 539 - 566 %V 28 %N 4 %I mathdoc %U https://geodesic-test.mathdoc.fr/item/YJOR_2018_28_4_a5/ %F YJOR_2018_28_4_a5