@article{YJOR_2018_28_4_a5, author = {Peter E. Ezimadu and Chukwuma R. Nwozo}, title = {Modeling {Dynamic} {Cooperative} {Advertising} in a {Decentralized} {Channel}}, journal = {Yugoslav journal of operations research}, pages = {539 - 566}, publisher = {mathdoc}, volume = {28}, number = {4}, year = {2018}, url = {https://geodesic-test.mathdoc.fr/item/YJOR_2018_28_4_a5/} }