%0 Journal Article
%A Emmanuel Olateju Oyatoye
%A Sulaimon Olanrewaju Adebiyi
%A Bilqis Bolanle Amole
%T Analytical Hierarchy Process for Estimating Subscribers’ Perception of Brand Equity Dimensions on Purchase Decision of Nigerian Mobile Telecommunication Services
%J Yugoslav journal of operations research
%D 2018
%P 275 - 290
%V 28
%N 2
%I mathdoc
%U https://geodesic-test.mathdoc.fr/item/YJOR_2018_28_2_a8/
%F YJOR_2018_28_2_a8