@article{YJOR_2018_28_2_a8,
     author = {Emmanuel Olateju Oyatoye and Sulaimon Olanrewaju Adebiyi and Bilqis Bolanle Amole},
     title = {Analytical {Hierarchy} {Process} for {Estimating} {Subscribers{\textquoteright}} {Perception} of {Brand} {Equity} {Dimensions} on {Purchase} {Decision} of {Nigerian} {Mobile} {Telecommunication} {Services}},
     journal = {Yugoslav journal of operations research},
     pages = {275 - 290},
     publisher = {mathdoc},
     volume = {28},
     number = {2},
     year = {2018},
     url = {https://geodesic-test.mathdoc.fr/item/YJOR_2018_28_2_a8/}
}